#7569: Sympathy Food
Sympathy Food is a web based service that prepares and delivers homestlye meals to friends and loved ones when they are in times of need. Their website highlights 24 meal package items that can be purchased for friends or loved ones. Once the package is purchased, Sympathy Food will contact the recipient to schedule a delivery time that fits their needs, then will deliver the package.
It was our goal to make the site as fast and easy to use and to automate as many features as possible. Currently, the system automates every point of the work flow other than calling the recipient and scheduling a delivery, and the physical process of packaging and shipping. The system is integrated with the computer system at the distribution warehouse and their email marketing software which allows information to flow amongst the areas of the business without any manual involvement.
In addition to the automation of the web system, it was important that the entire system was intuitive and very easy to maintain by the Sympathy Food staff. Within hours of going live, the Sympathy Food staff was maintaining the system on their own. Artsmith Media produced a 20 page reference manual for how to maintain content on the site, manage orders, and set delivery dates.
From the beginning of this project, the plan was to build the SympathyFood.com site and make it successful, then to duplicate that site into a variety of other product channels under the umbrella company The T.L.C. Kitchen. We recently did just that and built TheMealStork.com and GetWellMeal.com and TheTLCKitchen.com.