2Million2Many is a campaign to spread awareness about bone health and protection from Osteoporosis. This campaign is a collaborative project of the National Bone Health Alliance, American Society for Bone and Mineral Research, AMGEN, GE Healthcare, Hologic, International Society for Clinical Densitometry, MindwaysCT, and the Roche Diagnostics Corporation.
As part of the campaign, these teams hired an artist to build a large sculpture called “Cast Mountain”. The moutain of casts is touring the country and on display at several conferences and health oriented venues to help spread awareness about Osteoporosis prevention.
For this site, the team wanted to use Cast Mountain as a central device to entice people to learn more about Osteoporosis prevention and to help them realize the importance of bone density testing.
Our team used a pre existing logo and identity for 2Million2Many, and designed a site that fit into their thematic direction. The site was built with important calls to action in mind. Using large visual cues for the user to take the pledge or donate to the cause.