Participant Productions is a film company who's mandate is "to deliver compelling entertainment that will inspire audiences to get involved in the issues that affect us all". They wanted a way to encourage their audiences to "participate" in the issues surrounding their films and the result is www.participate.net, a highly customized Drupal site where every visitor can become a user, and every user can have their own blog. Celebrity bloggers include the film's directors, actors, writers, producers, and known public figures involved in the issues. The site also offers "action" items and incentives such as giveaways and a Participant of the Month.
This site was developed in Drupal by Jeff Robbins and Matt Westgate of Lullabot in conjunction with information architecture and project management by Adaptive Path and XHTML/CSS development by Easy! Designs.