Catherine Colebrook is a designer in the UK who has been selling her homeware products and personalised gifts online since 2007.
The original site was a static HTML with about 30 or so products and used PayPal Website Payments Standard. Due to the expansion of the business, Catherine needed to add new product ranges and it was decided to take the opportunity to rebuild the site from scratch to improve the shopping experience.
Zen was used as the base theme. Each product is tagged (not shown publicly) and these tags are used to show four random products on the bottom of each product detail page. After some UK-specific tweaking of the PayPal module, it was possible get Website Payments Pro up and running. Big shout out to Admin and Referral Sources modules.
This was my fourth Drupal site and first full ecommerce site. It was certainly a lot more work than I anticipated but I'm really pleased with how it worked out.