Sally Hansen are the leading nail colour brand in the USA, and the number one in nail care globally, and were in need of a website that recognises their scale reflects their global status. Catch were tasked with developing a brand new global website for the brand, giving them a strong brand presence on the web by centring their online output in one, responsive and easy-to-use location.
Drupal 7 was selected for the project as it provides excellent tools for translation, allowing Catch to quickly and easily roll the site out for overseas markets in their own languages. Content editors can easily create market specific content in their native language from one central CMS.
When shoppers choose a nail polish, their decision is largely based on the specific shade that they are looking for. What matches their outfit and which one expresses their personality best? With this key insight we developed the powerful colour search tool. Each nail colour product is available in a wide range of shades from across the spectrum. By individually tagging each shade with a relevant colour group we are able to create a dynamic shade wall to inspire users and aid them in finding the perfect product for their look.
Social plays a huge role in the brand experience, and the social feed we built aggregates Sally's social accounts into one central feed pulling through from Facebook, Twitter and Instagram. This gives fans a simple way to keep up to date with the brand using the website as a central hub.