Smokefree Rockquest is the biggest and most influential youth event held in New Zealand with audience numbers in excess of 100,000 every year.

Smokefreerockquest has become a New Zealand institution. Musical successes from Smokefreerockquest over its 21-year history include Evermore, Die!Die!Die!, the Datsuns, Brooke Fraser, Anika Moa, Cut off your Hands, Flight of the Conchords, The Electric Confectionaires, Elemeno P, So So Modern, Steriogram, Fat Freddys Drop, Aaradhna, Atlas, The Feelers, The Blackseeds, Nesian Mystic, Bic Runga, The Have, Fur Patrol, Liam Finn, Pine, King Kapisi, and The Checks. Smokefreerockquest aims to motivate young musicians to prove their ability and realise the heights they can reach in their music careers, and encourage their peers to support 100% original New Zealand music.

The Smokefree organisation exists to encourage New Zealanders to adopt and maintain healthy attitudes and lifestyles. Smokefreerockquest and Smokefree Pacifica Beats ensure the positive Smokefree message reaches young people in their own environment.